Joshua "Josh" Paul
Josh started his career as an apprentice at the famed Vidal Sassoon learning precision techniques in cutting and color from industry leader Richard Rivera, Sassoon’s International Color Director. While working as a brand ambassador for Nioxin he learned specialized techniques in “Adaptive Color” combined with Styling for fine and thinning hair that allows him to address concerns his clients may have about their appearance. Education has always been an important aspect of his career, taking classes with famed Artists Martin Parsons, Sam Villa and others has allowed him to work on fun projects with Vogue and Sundance Film Festival. His talents are not just for the ladies, he is also very good with mens grooming. He recently moved to Hilton Head Island from Nantucket, where he worked with celebrities and the Jet Set! He is passionate about his craft and sharing that love with his clients building trust and rapport with every appointment.
Cutting hair is only a part of Dan’s job. He is an excellent listener and can meet all your hair needs. As a professional he is committed to consistently providing you with excellent customer service, and takes pride in building customer relationships. Dan is a 33 year licensed cosmetologist. He enjoys long hair, color, cuts, highlights and keratin treatments. “Dan the Man” will provide you with a one-of-a-kind look and is constantly staying up-to-date on the latest trends. Dan is now certified in Brazilian Blowouts!
Tracy Friedel~ Front Desk Coordinator
From Medina, Ohio, Tracy has a Bachelors in Business Communication and an Associates in Paralegal Studies. She works as a paralegal here on Hilton Head Island. She has many years of costumer experience and during her off hours she spends time with her daughter Emmaleigh. You will find Tracy at our front desk in the evenings and on the weekends as well as helping out with day- to- day tasks.
Alli Hayes~ Front Desk Coordinator/Events Coordinator
Alli comes to us from Rochester, NY and has a background in customer services. At the salon you will find Alli at the front desk greeting, booking appointments and working on day-to-day tasks as well. She is most likely the one you will be speaking to when booking your appointment! Alli is also working as our Events Coordinator and will assist in helping you plan your wedding hair and makeup appointments here or on site with the salon.
Maha Elcholi ~ Stylist
Teresa has been licensed for 31 years and has a true passion for hair care. She specializes in precision. Teresa believes in continual education and strives to stay at the forefront of her field with her knowledge of new products and services available in order to provide excellent service to her clientele. She specializes in coloring techniques, foil highlights and lowlights, men’s cuts, perms, and styling.
A native of Pittsburg, Diane Love brings her spunky personality each and everyday. She has 7 years experience which has lead to her loyal following here in Hilton Head. Diane is PCA chemical peel certified and specializes in razor cuts, color, foiling, balayage, and keratin smoothing treatments. She also provides cutting and styling services.
Lee Kovacs has been in the industry for 30 years. She has a bright smile that compliments her infectious laugh. Lee specializes in color and fun haircuts, tailoring them to you. She is a master in men and women’s cuts, gray coverage, coloring, and perms.
Rhea- Stylist and Makeup Artist
Rhea Ummel has been on Hilton Head Island since 89' and has been doing hair for 47 years. She once owned her own salon and enjoys all aspects of hair design from coloring, cuts, undo's, makeup and perms. She looks forward to starting her new career with us at Aurora Beauty Salon.
Lori LaValley ~ Stylist
Specializing in corrective color, grey coverage, long- lasting reds and perfectly toned blondes, Lori is from Ohio and has over eighteen years experience as a hair stylist. Ten of those years were spent as a salon owner and five years as an educator for an international hair color manufacturer. She is certified in Brazilian Blowouts and Keune Color.
Dawn M. Bero~Owner & Master Stylist
Dawn has worked in the salon industry for over 19 years. She was originally trained and licensed in Pittsburgh, Pennsylvania. Dawn made Hilton Head her home in 2009. Here she continues to hone her craft and quickly earned an extensive list of clientele.
The first year of her career was spent training under one of the areas top colorist and cutters from Redken. Dawn has continued her training with color specialists from Keune & Schwarzkopf. She continues to further her skills by attending numerous color, cutting and up-styling classes all over the East Coast. Dawn was certified as a Keratin and Brazilian Blowout specialist in 2011 and also became certified in Hotheads, Babe, and Cinderella extensions in 2011. In 2013 Dawn became certified in Perfectress Hair Extensions as well.
Aurora is Dawn's own personal product line that we carry in the salon. The products were created with our clients needs in mind. Being in the hot South, issues with frizz was a must, as well as needing UV protection from the hot sun. Seeing there was a need for a special products to cover all aspects, Dawn's creation began!
You can check out Dawn's product line by visiting
Shatha~ Stylist and Makeup Artist
With a 20 year background and a passion in her career, we welcome Shatha to Aurora Beauty Salon. She specializes in braids, undo's and makeup. She mostly enjoys doing airbrush makeup and styling our bridal parties.